The screen uses sapphire crystal as its main component which makes it unscratchable.

If you're looking for value for money, a sports car-inspired designer mobile phone probably isn't the best place to start. Based on its Meridiist handset, Tag Heuer's latest model is inspired by the Lamborghinireplica relojes Murciélago LP 640. We've no problem with admitting that it looks the business, but as is strangely typical of these sorts of overpriced phones, it seems to be seriously lacking on the practicality front.

The phones "genuinely useful features" amount to a 2MP digital camera, media player, 2GB of memory, GPRS connectivity and a 240x320 1.9" main display. Oh, and Bluetooth. That's about your lot, aside from the obvious, but this phone isn't about competing with the most basic of mid-range handsets in such manner.

"Relentless in its pursuit of performance, TAG Heuer has revolutionized first timekeeping and now mobile communication by finding technological inspiration in professional motor sports and Grand Tourism cars," said Steve Amstutz, General Manager for TAG Heuer Communication Instruments. "In partnering with Automobili Lamborghini, TAG Heuer reinforces its automotive legacy with the most extreme supersportscar of all."

And to this end it offers a dual-time display, black titanium carbide coated 316L stainless steel case and a main display made from 60.5 carat scratch-resistant sapphire crystal. You'll also find the famed sports car's signature on the battery cover - the same one engraved on the Murciélago LP 640's V12 engine block, if that affects your decision at all.

The TAG Heuer Meridiist is a phone which offers a level of build quality that is unsurpassed within the mobile phone arena. This quad band GSM phone offers a multitude of functions all based around a solid body which has features unheard of in any other phone. However, its price is also something that is relatively unheard of as well. TAG Heuer are watch manufacturers of some reputation, in fact within the sports watch market they are considered the Rolls Royce of watch makers. This is now being brought to the phone market with the introduction of several new variants of this main model.

As you would expect with this brand, the Tag Heuer Meridiist 2 SIM comes with a comprehensive arsenal of time related features. Chronograph time keeping as well as stop watch, lap time and world time are all included within the phone. One surprising feature is the addition of a display screen which is integrated into the top of the unit, this displays the time constantly, but also provides information such as who is calling, this is 96 x 16 pixels in size. This is both an unusual feature and a welcome one, which sets it apart from other phones.

The Tag Heuer Phone comes with a 2 mega pixel camera, which is suitable to take effective snap shots whilst out and about. Although not the largest resolution available, the phone is not really aimed at that market.

The main screen on this solidly built phone is a 1.9 inch screen which offers a pixel size of 240 x 320 pixels. One of the elements of this screen is the scratch resistance, which is one of the best, if not the best available. The screen uses sapphire crystal as its main component which makes it unscratchable.

The Tag Heuer Meridiist also offers an MP3 player which will playrelojes a multitude of music file types and comes with 2 Gb of internal memory. USB connectivity offers the ability to share files and synchronise with a PC. Additional software related features include a voice recorder or memo feature which allows the ability to record oral notes whilst on the move and a useful currency converter. All in all the phone is one of outstanding build quality and solid style.